27 Dresses

April 13, 2009 at 11:53 am (09_271_sp Type1)

“After serving as a bridesmaid 27 times, a young woman wrestles with the idea of standing by her sister’s side as her sibling marries the man she’s secretly in love with.” http://www.imdb.com

The movie I chose to make a poster on is 27 Dresses. The poster includes the title of the movie, images that evoke the qualities of the movie that most interest me, and an excerpt from the screenplay. When I was creating my thumbnails for this piece, I asked my friend, Laura, to sketch me out a few dresses. I ended up using those dresses for my final piece. I really like the line art quality about them. 27 Dresses is definitely a “chick flick” so when deciding what dialogue I wanted to put on my poster, I thought that I should go with something unexpected. I like that my poster looks very “wedding-like” from far away, but when looked at closely, it’s very cynical. I pulled the color of the background from a Tiffany’s bag. I think that just about every girl knows what that color means: Jewelry! I really like the way that I cut the poster in half with the white “band.” I also am very happy with my choice to use just two colors, just like Tiffany & Co. uses.

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type and image ideas

March 30, 2009 at 2:11 am (09_271_sp Type1)

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micro + macro readings

March 29, 2009 at 11:49 pm (09_271_sp Type1)

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Micro + Macro Readings is an article written by Edward R. Tufte. I created a modular grid for this article. Unlike On (Design) Bullshit, I was given the images and had to use a specific typeface. I worked to balance visual interest between the macro scale (across the room) and the micro scale (reading at close range).  My favorite thing about this piece is the positioning of the three pictures at the top of the page. The spaces in between the images create such a definite line that draws the eye down to the text. There are a few other moments where space I have created makes lines and I feel that it really adds a nice element to the piece. I chose to have all of my body text in the center of the page to hopefully make it look like the most important part of the piece. I believe that I successfully made the captions and the image references look like separate pieces of text and that they were not connected with the body text. I really enjoy the negative space in my piece because it makes it not look cluttered at all.

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On (Design) Bullshit

March 29, 2009 at 11:48 pm (09_271_sp Type1)

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On (Design) Bullshit is an article written by Michael Bierut where he talks about the need to give reasons for design choices in order to see your work to clients. Using InDesign, I constructed a 4-page layout using a multi-column grid to include the content of Michael Bierut’s article. I also included three comments made on the website where the original article was written. Pictures from the Getty Center in Los Angeles are also placed throughout the article. The first page that of my spread is my title page and it also includes the opening few paragraphs of the article. I did my best to adhere to the grid that I created. The negative space I have created on the first page is very appealing to me. On the inside two pages of this layout, I chose to use a three column grid. I aligned all of the text to the top of the page and allowed the bottom of the columns to be jagged. I think that on the fourth page, I was able to transition from body text to my resources very effectively. I do not think that it’s confusing or could be taken for more body text. I feel that my layout is very simple and has very clean edges.

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Inaugural Address

February 23, 2009 at 12:51 am (09_271_sp Type1)

” Let us remember that America was built not by government, but by people—not by welfare, but by work—not by shirking responsibility, but by seeking responsibility.” –Richard Milhous Nixon, Saturday, January 20, 1973.

 

When reading through some of the inaugural addresses, I realized that everything each president said, whether it was Abraham Lincoln or Bill Clinton, was very similar. The wording was a little different, but the main ideas that were presented might as well have been the same speech. When I read Nixon’s second inaugural address from 1973, one particular sentence really stuck out to me: “ Let us remember that America was built not by government, but by people—not by welfare, but by work—not by shirking responsibility, but by seeking responsibility. “ That quote is very applicable to my life right now and I thought that it would be the best quote to use.

When drawing thumbnails for this project I felt like I was really getting somewhere until I had to add the words in. I really struggled with making my piece flow and have movement. My final piece, I feel, is successful. I really like that it is easily read and I think I highlighted the right words to make the quote really come alive. The colors work really well together because they seem very solid, which goes along well with my quote.

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Garamond

February 22, 2009 at 11:14 pm (09_271_sp Type1)

Garamond – Claude Garamond (c. 1480-1561)

 

Claude Garamond was the first person to make type available to printers at an affordable price. In the 1540s Claude Garamond was commissioned to create a typeface for the French king Francis I for a book series by Robert Estienne. This typeface was later adopted for France’s printing. The classification for Garamond is old style serif. The lowercase letters of Garamond were influenced by the handwriting of Angelo Vergecio; the librarian to King Francis I. Garamond also based his type on Griffo, a Roman type. Some contemporary uses of Garamond are seen in Dr. Seuss books, Harry Potter books, and Apple, Inc.

 

References:

en.wikipedia.org/wiki/Claude_Garamond 

pointlessart.com/education/loyalist/typeTalk/Garamond/history.html

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Typography Ideas

February 11, 2009 at 2:43 pm (09_271_sp Type1)

I really like this video because it’s funny, but also because it’s very simple. Personally I am more drawn to simple typography and I think that this video does a great job at that.

This is an example of bad typography, obviously. I just thought this was interesting. This just shows that typography can be very distracting and can take away from the message that one is trying to send.

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This example is probably the example that is most pleasing to me. I think that it is not distracting and everything is very clear and legible. 33

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Letter Combination-Inking

February 1, 2009 at 9:40 pm (09_271_sp Type1)

After doing around sixty thumbnails of different letter combinations in Univers, I decided that I would embark on the combination of the lowercase “j” and “n.” I was so hooked on Univers and had to force myself to just see what it would look like in the other typefaces. Much to my surprise, I preferred Bodoni. I instantly fell in love with the tail on the “j.” Also, I didn’t realize how much I liked serifs. I feel that they add a lot of character to the letters. The way that the serifs on the “j” and “n” fit so perfectly together made me know for sure that this was my perfect solution.

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Letter Combination

February 1, 2009 at 5:42 pm (09_271_sp Type1)

Having to ink my letter combination really made me appreciate modern technology. I was very glad to be done with that and move on to the computers. I feel that I was a bit limited in areas I could “zoom in on” because my composition was so simple. After many thumbnails of what seemed to be the same image, I decided to go with this cropping. I was the only person in the class that used a letter with a dot, so I felt that it should be displayed. I am very pleased with the color combination that I chose for the complimentary image. 

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Environmental Lettering

January 12, 2009 at 3:38 am (09_271_sp Type1)

I was given the word “reap” for the environmental lettering project.  Of course the only thing I could really think about was Galatians 6, “you reap what you sow,” and I did not want to do something that cliché so I decided to take a more literal interpretation of the word. I started thinking about how in the past people would spend their lives trying to survive by harvesting food. Now, all people have to do is get in their cars and drive to Wal-Mart and get whatever kind of food they want. People now use the same skills they once used to survive, to grow flowers and have gardens. The more I thought about this, the more I realized how ridiculous it seems. My roommate has an African violet that she’s had for about 3 years. I’ve never seen anyone take such time and effort in keeping a flower alive. Whenever she goes back to her hometown, she brings it with her. Whenever she moves, she has to put it in a window that is facing the same direction towards the sun as the last place she lived. Don’t get me wrong, I think flowers are beautiful, but I think it’s just humorous how much flowers mean to people when they do nothing but sit there and look pretty for a few days until they die. So, I placed the word “reap” above the flower on the window for my roommate to make her think about how she shouldn’t put so much time and effort into a flower.

 

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